Art Research Essay Example For Students

Craftsmanship Research Essay I cannot trust it! I was simply doled out the most exceedingly terrible conceivable examination paper theme ever by my history and language expressions educator! We must be a craftsmanship investigator and find the significance of a bit of workmanship. I had positively no enthusiasm for craftsmanship so I knew composing this report would be about unthinkable. I started my quest for a bit of craftsmanship that was of some enthusiasm to me however I discovered literally nothing. Nothing was engaging or cool by any means. I was starting to see disappointment in my future. I still havent found what bit of craftsmanship Im doing. I have look through books, sites, and articles and still I had nothing. It was finished. I would have been stuck doing a bit of workmanship I loathed. Be that as it may, similarly as I felt that something phenomenal occurred. My eyes unearthed each of craftsmanship that at long last caught my eye. It was a figure. It was the Sphinx of Giza. This landmark grabbed my attention so quick I realized this was the piece I ought to do. It turned out to be consummately. Nobody had picked the Sphinx so things were at that point looking better. I am eager to have discovered something that has some enthusiasm to me. I started my examination quickly so I could get this thing over with. My first arrangement of plans was to fly to the place that is known for the Sphinx and meet the mammoth looked to confront. I load onto my plane and in somewhat less than a day I am within the sight of one of the universes most prominent landmarks. In the wake of strolling for a couple of miles I am here at the Sphinx. I look at the tremendous figure. It had all the earmarks of being made out of limestone (Schiff 108). The bits of stone are staggeringly enormous. Building this piece more likely than not been an errand for some men. The stone was likely moved around by either hauling the bits of limestone or putting something underneath the limestone so it could roll and be pushed without hardly lifting a finger. I draw nearer to the Sphinx to show signs of improvement look and I notice something between its paws. It was a stone tablet with hieroglyphics on it. I study the hieroglyphics for a decent lump of time and saw practically every last bit of it. From what I could comprehend, the Sphinx was worked by the Egyptians and dispatched by King Khafre in around 2500 BCE (Baines 52). Its spirit object is to look out for the pyramids of Egypt and all the lords that had kicked the bucket (Baines 52). I step back to look again at it. The consolidating of the pharaohs head and the body of a lion was captivating (Brockman). The body of a lion represents speed, quality, and brisk reasoning; while the lords head shows influence, insight, and riches. At the point when these attributes are joined, an unfathomable being is shaped. This clarifies why the Egyptians chose a lords head and a lions body to monitor over the pyramids. This shows the Egyptians felt solid about life following death, so they chose an unfathomable being to oversee them. The sculpture more likely than not been an exceptionally incredible figure in the hours of the pharaoh. The landmark is an astounding 240 feet in length and 66 feet high (Krysteck). The landmark caused the pharaoh to appear to be much progressively ground-breaking, an individual you could never need to meddle with. The Sphinx passes on an incredible message. It causes me to feel disparaged because of its size and importance. It astonishing how much a non-living being could influence such a large number of lives from numerous points of view without taking any kind of action. It likewise caused me to feel I was dependent upon the pharaoh and I needed to play out his every will, or I would confront the rage of the sphinx. .u73cc29076296e9b471ed0e5fd38d553f , .u73cc29076296e9b471ed0e5fd38d553f .postImageUrl , .u73cc29076296e9b471ed0e5fd38d553f .focused content zone { min-tallness: 80px; position: relative; } .u73cc29076296e9b471ed0e5fd38d553f , .u73cc29076296e9b471ed0e5fd38d553f:hover , .u73cc29076296e9b471ed0e5fd38d553f:visited , .u73cc29076296e9b471ed0e5fd38d553f:active { border:0!important; } .u73cc29076296e9b471ed0e5fd38d553f .clearfix:after { content: ; show: table; clear: both; } .u73cc29076296e9b471ed0e5fd38d553f { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; darkness: 1; progress: haziness 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u73cc29076296e9b471ed0e5fd38d553f:active , .u73cc29076296e9b471ed0e5fd38d553f:hover { mistiness: 1; change: obscurity 250ms; webkit-progress: obscurity 250ms; foundation shading: #2C3E50; } .u73cc29076296e9b471ed0e5fd38d553f .focused content territory { width: 100%; position: relat ive; } .u73cc29076296e9b471ed0e5fd38d553f .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; text-adornment: underline; } .u73cc29076296e9b471ed0e5fd38d553f .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u73cc29076296e9b471ed0e5fd38d553f .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe range: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-stature: 26px; moz-outskirt span: 3px; text-adjust: focus; text-embellishment: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .u73cc29076296e9b471ed0e5fd38d553f:hover .ctaButton { foundation shading: #34495E!important; } .u73cc29076296e9b471ed0e5fd3 8d553f .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u73cc29076296e9b471ed0e5fd38d553f-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u73cc29076296e9b471ed0e5fd38d553f:after { content: ; show: square; clear: both; } READ: Menschenschreck If The International Financiers In And Outside Europe EssayIt is an exceptionally unpleasant inclination when I was around it. It causes an individual to feel like a slave and inconceivably powerless while in the sphinxs nearness. I took a gander at the sphinx one final time and left. I was frustrated to leave Egypt as of now. It was an encounter I will ever overlook. Since the time I returned home, I just couldn't keep my psyche off this mind boggling workmanship piece. What I was generally inquisitive about was what affected Khafre to have this done. The most likely perhaps is that he needed to ensure himself and different pharaohs in the hereafter. Another chance is he could have been attempting to pay tribute to the divine beings and his precursors. Or then again it could be basically that he needed to flaunt, so he had this constructed. Something else that caused me to remain alert was the way that the nose was totally gone. One hypothesis is that during French occupation, the French found the nose and the pre-owned it as target practice (Wickersham). Im sure the Sphinx had a great time with them in existence in the wake of death. The keep going thing at the forefront of my thoughts was the facial hair just being around fifteen percent of what it initially was. One explanation is that it took harm during French occupation, and another explanation is that the climate may have harmed it (Brockman). It is odd that the climate harmed the figure yet safeguarded it simultaneously (Beardless 36). It was at long last an ideal opportunity to turn in my specialty venture. What began as a weak task wound up being entirely fun and fascinating. At the point when my instructor evaluated my task he was astounded. I did such a great job he gave me an A! It was the best grade I got from him the entire year on a significant task. Very little could have gone better.

Waiting for the Bus - Original Writing :: Papers

Sitting tight for the Bus - Original Writing It was around 8 o'clock at night, it was been coming down for a very long time; the air around is so hopeless; the air is so substantial as though it's loaded up with lead and the environmental factors are dull and inert as though it was the darkest corner on earth. A moderately aged man with tattoos all over his body smoking a stogie is being met by a female specialist in a mental emergency clinic. While setting up the device, the youngster informs him regarding the strategy: This discussion will be recorded, the same number of others previously it, do you get Peter? Might you want to educate me concerning your dreams? In this discouraging room, with dull lights, you can just observe the still framework of the two individuals, as though they are strange sculptures stayed there gazing at one another. Sooner or later the man takes a profound breath and starts to talk.Every night for all the three months that I have been kept here, I have had the equivalent odd dream, the shouts of which have been awakening everybody around evening time. There was a respite during which the youthful specialist was looking urgently into the lunatic's eyes and him turning away as though embarrassed about something. My fantasies get longer every night- murmured the patient in a troubled voice. The discussion was finished there and afterward; Peter never let out the slightest peep until his next gathering with the therapist. Each time they met their talk got them one bit nearer to the patient's fantasy. Spring was drawing nearer; the climate continuously started to change from cold and stormy to radiant and happy. These were the initial scarcely any days it has been this way. It resembled another beginning for Peter; the climate was divine and valuable, he was unable to get enough of it, it appeared it gave him force and predominance over each one else. As the days developed longer, so did the discussions the therapist and the man had. It was a normal day and as regular Peter was having a 5 o'clock

Essay Topics on Sustainable Development

Essay Topics on Sustainable DevelopmentIf you want to get into the sustainable development field, you can use your knowledge and experience to write about sustainable essay topics. But why? Why write about sustainability when most people are not even aware of what it means?The term 'sustainable development' actually means something different to everybody. It covers a variety of ideas, which is being used for managing different aspects of the environment. When writing an essay on sustainability, it is important to consider different aspects of the concept. This will help the writer in turning his or her essay into a coherent and valuable work.Sustainable development can be viewed in a number of ways. There are environmental classes and seminars which have been put up by universities to explain this concept in a more advanced way. Through this, students are taught how different policies affect the environment and how they should be used to achieve a better future.In the same way, there are online forums where professionals who specialize in sustainable development can discuss issues and get to know each other. Through this, new ideas are exchanged and debates are done on how they can solve certain problems. In fact, it has also become a nice place for writers to get a lot of feedback that they can use to improve their own writing skills.There are different courses and resources which can be used to understand how the concept works. So when looking for essay topics for sustainability, it is important to note down a few features that should be included in the topic. There are a number of factors which can be considered such as ecological balance, human rights, poverty alleviation, etc.Focus is also very important. The writer should make sure that the topic is limited to one paragraph and has specific relevance to the audience. The writer should also be able to deal with the issues which he or she finds interesting.When writing about sustainable development, it is a lso important to look at the different factors that impact the environment. For example, if the need for new roads is a problem, it would be a waste of money to build them unless it is supported by scientific studies. It is also necessary to look at different causes of pollution which can be environmentally friendly.When choosing the topic for an essay on sustainable development, it is very important to make sure that the topic is relevant to the topic. This is very important because students can feel annoyed after reading about the general theme of an essay. Also, if the topic is too technical, it might be less engaging for readers.

Generational Differences in the Workplace Essay - 2022 Words

Generational Differences in the Workplace Composition II—Eng 102 Generational Differences in the Workplace The workplace of today involves interactions among people from four different generations often causing much conflict for leaders and organizations. Each generation represented has its own set of different values and beliefs. These differences can easily lead to conflicting barriers within the workplace. This can pose a significant problem for those in leadership. In order to combat this issue, leaders and organizations can effectively deal with these issues by offering different programs such as executive mentoring, town hall meetings, and leadership seminars for those in leadership. The†¦show more content†¦Kyles (2005) defines them as competitive, political, hardworking, and nonconformists. â€Å"Known for their workaholic ethic, Boomers will do whatever it takes to get the job done and get ahead, and they expect to be rewarded. They outnumber all generations and hold a majority of management-level positions. They are also approa ching retirement and are heavily concerned with financial and job security† (Kyles, 2005, p. 54). This group is very hard working and also offers a lot of wisdom that can be beneficial to those of the younger generations. The third generation represented is often referred to as â€Å"Generation X.† Members of this group are born between 1965 and 1979. Kyles (2005) defines them as individualistic, disloyal, techno literate, and one of the most challenging groups to manage. This can be attributed to the fact that this group grew up in the rebellious years of the sixties and seventies. Marshall (2004) states, â€Å"The employer has to provide an opportunity to work and grow, or they are going to leave† (p. 18). This says a lot about the influence of culture on this generation. The last and final generation represented is referred to as â€Å"Generation Y.† This group is typically born between 1980 and 1999. Kyles (2005) states, â€Å"Generation Y is coming of age during a time of technological sophistication, extreme economic swings, individual prosperity, terrorism, andShow MoreRelatedManaging Generational Differences Of The Workplace Essay1544 Words   |  7 PagesManaging Generational Differences Introduction Workforces are diverse, not only with respect to gender, racio-ethnicity, culture and work styles, but also with respect to age. Workplaces have always had numerous generations working together. There s the bright-eyed and bushy-tailed younger generation of newcomers, the established middle generation that holds most of the management roles and the older generation of senior executives who are 30 or 40 years of valuable experience. Each of these distinctRead MoreGenerational Differences Of The Workplace Today1034 Words   |  5 PagesGenerational Differences in the Workplace Today Todays workplace consists of Baby Boomers, Generation Xers and Millenials. An individual’s generations is determined by the era the individual was born. Each generation possess certain values and characteristics. At times these differences can cause issues in the work place. I will discuss the concept of Generational Differences in the workplace today. Managing Multiple Generations Managing multiple generations can pose a challenge for employers. ManagersRead MoreAre Generational Differences a Reason to Judge Similarities in the Workplace?1082 Words   |  5 PagesEdward S. Lyba, Ed.D. proclaimed, Diversity in the workplace means creating an environment where people from dissimilar backgrounds can utilize their talents and work productively together,† (NEPA Diversity Guide, 2007). Organizations have been striving to understand and create an abundant amount of diversity amongst their employees. It has been instilled in the minds of today’s employees that everyone is different and unique and companies want originality. Since companies have been puttingRead MoreGenerational Diversity in the Workplace1445 Words   |  6 PagesGenerational Diversity in the Workplace Managerial Communications 10/14/2011 Today, the workplace environment is comprised of people, both males and females from all different cultures and generations. For the first time in U.S. history there are four different generations out in the workforce. A generation can be defined as a group of individuals born within a term years having similar ideas, goals, attitudes and experiences. It can also be defined as the average period between the birthRead MoreEmployee Engagement : A Leading And Primary Source And Tool Of Competitive Advantage And Business Success Essay1166 Words   |  5 Pagesand primary source and tool of competitive advantage and business success. Based on research conducted, engaged employees are recognised as being more productive than disengaged employees; thus leading to improved employee performance, increased workplace productivity and profitability, and ultimately, organisational success. The term employee engagement is primarily associated with the employee’s commitment to the objective s, goals and ultimate success of an organisation, exercised together withRead MoreLeading Intergenerational Teams Essay1711 Words   |  7 Pagesretirement into their seventies. (Randstad USA) As you will learn, an inter-generational workforce provides many opportunities and challenges. While generational differences can and do lead to frustration, conflicts and poor morale, they do not have to. This section of the handbook will help you to better understand effective methods for leading and working with intergenerational teams. You will see that the differences brought to the mix by different generations can lead to increased productivityRead MoreThe Generation Of The Boomer Generation1422 Words   |  6 Pageshopes of an exodus by those Boomers, who might seem old and in the way rather than mentors of knowledge. And young Generation Yers are left scrambling for whatever entry-level jobs remain in an ever-shrinking and increasingly competitive American workplace. The entire work environment has been sent spinning as three generations of workers compete for fewer positions, all complicated by rapid advances in office and communications technologies that are eagerly embraced by younger workers while seeminglyRead MoreA Business Organization Good Management Skills982 Words   |  4 Pageseffectively to assist with an organization and gain a competitive advantage with other competitor in the business world. I believe the most important management skill when making an executive decision is to have the drive to nurture and make a positive difference to motivate your employees. Diversity Dealing with staff and customers having ethics standard would help ensure that managers are behaving ethically by not engaging in actions that could hurt the company’s reputation. Diversity is important forRead MoreLeadership and Communication: How Each Generation Communicates906 Words   |  4 Pagescommunicate. When different generations come together they bring with them their own worldviews and expectations. An effective leader is able to step out of their generational preferences and customize the way they communicate to the other generations. By effectively addressing and taking advantage of those unique generational differences they can bridge the generations together to create a collaborative, innovative and exciting work environment resulting in a highly productive and performing workforceRead MoreManaging Generational Divide887 Words   |  4 PagesEffectively Managing the Generational Divide The most critical issue facing management now, and in the future, is the generational differences that they must acknowledge, understand and embrace. Understanding generational differences can exist is more critical than others for several reasons: the issue will be ongoing as people rotate in and out of the workforce, embracing the differences can bring a diverse way of thinking and handling projects, and to traverse the divide requires continual management

Drugs And Drug Abuse - 2010 Words

What aspects of society could possibly cause such extensive drug use? Some kids give in to peer pressure because they want to be liked, to fit in? In our society some negative consequences of drug abuse is experimental where some people experiment and don’t get hook which does not lead to anything and on the other hand some people can’t handle it, and it only takes one time to developing an addiction, It effects not only that person but also their families and friends. People use drugs for a different reason, another cause is peer pressure which is nothing but influence even when you do not realize it, when you are spending so much time with people in your age group, it is natural that you pick up some of the things that they do†¦show more content†¦Some teens find their escape through a permanent addiction. Now the question is (Was it worth it?) . But if they would keep their head on straight and choose their friends more careful then there is a less chanc e of peer pressure. There are several different reasons that society causes such extensive drug use. How can Christians respond to /interact with these aspects of society? We have so many different types of addiction among our children each year they get younger and younger, I have talked to several teens that say that they have already tried marijuana, and alcohol, but we can also be an influence , a good influence. By giving our teen and free teens something else to focus on other than the music, movies and other things that are being introduced to our children. Because our children are already surrounded by this same thing at school every day. We can also help by putting maybe a drug preventing program in our school, and in our churches, continue to talk to our children about drugs in our society. I focus on our young people because they still have a chance on life to turn around, We have to continue to warn our children about just how dangerous drugs are. If we continue to t each our children how to change themselves and choosing their friends wisely and putting God in their life, and the effects that drug addiction will have on their life, it is a possible chance thatShow MoreRelatedDrug Of Drug And Drug Abuse1538 Words   |  7 PagesDrug Resistance Drug use has become an increasing problem among high schoolers and teenagers around the same age. Ever since the drug war of the 1900s, drugs have been a major problem in today’s society. â€Å"Use of drugs such as opium, morphine, and other byproducts were common in twentieth century America† (Dobkin, 1998). While most students in standard high school drug education know about the use of coca leaves in Coca-Cola and the opium trade in China, drug addiction during the century is muchRead MoreDrug Abuse1279 Words   |  6 PagesThe use of and abuse of illegal and prescription drugs are a health, social, and law enforcement problem that is affecting Americans across the country. Drug abuse is destroying the lives of many teens and adults and is also destroying families in the United States. The use of drugs is a major problem in the United States among all Americans, but drug addiction is the main cause for America s troubled teens today. Exactly what is a drug? A drug is any chemical that produces a therapeutic or non-therapeuticRead MoreDrug Abuse8640 Words   |  35 Pagesreport on ‘drug abuse’ has been made by our group to give an idea of the calamitous cause of using drugs in improper way. The report is intended to serve the purpose of providing the knowledge about drug abuse and to suggest ways to help limit drug abuse. An effort has been made on our part to include certain symptoms which indicate drug abuse. Also throughout the report, repetitive use of the drug abuse’ has been made to instate into the minds of the reader the cause of using drug abuse in an illicitRead MoreDrug Abuse And Addiction : Drugs977 Words   |  4 PagesDrug abuse/addiction Jeremy Graham May 11, 2015 Period, 5 Drug abuse and addiction Drug abuse/addiction is a major problem in Indiana that affects many individual. Several solutions such as rehab and drug classes have been tried. Yet, the best solution is taking drug classes. Many people do not understand why people become addicted to drugs or how drugs change the brain to foster compulsive drug abuse. They mistakenly view drug abuse and addiction as strictly a socialRead MoreDrug Abuse2895 Words   |  12 PagesDay against Drug Abuse and Illicit Trafficking every year. It is an exercise undertaken by the world community to sensitize the people in general and the youth in particular, to the menace of drugs. The picture is grim if the world statistics on the drugs scenario is taken into account. With a turnover of around $500 billions, it is the third largest business in the world, next to petroleum and arms trade. About 190 million people all over the world consume one drug or the other. Drug addiction causesRead MorePrescription Drug Abuse And Prescription Drugs1487 Words   |  6 PagesPrescription Drug Abuse Prescription Drug Abuse has increased in an alarming rate over recent years! Prescription drug related deaths now outnumber those from heroin and cocaine combined. The abuse in prescription drugs in America goes back more than a hundred years ago. Prescription drug abuse is the use of a medication without a prescription, in a way other than prescribed, or for the experience or feelings elicited. Although prescription medications are intended to help individuals, they canRead MorePaper Drug Abuse Drug Addiction1403 Words   |  6 PagesKeisha Ellis Drug Abuse Drug Addiction SOC 203 Social Problems Instructor Ely May 11, 2015 Numerous individuals do not comprehend why individuals get to be dependent on drugs or how drugs can change the mind to cultivate enthusiastic drug abuse. They erroneously view drug misuse and dependence as entirely a social issue and may describe the individuals who take drugs as ethically powerless (Alving, Matyas, Torres, Jalah, Beck, 2014). One extremely regular belief is that drugs abusersRead MoreDrug Abuse And Its Effects1391 Words   |  6 Pages1. Introduction: Drug abuse is a serious issue in today’s society. Drug abuse is a pattern of using a substance (drug) that leads to a serious problems or distress. 7% of people experience drug abuse one point of their lives. Drug use doesn’t automatically lead to drug abuse, it depends on how much you use. There is no specific level to were drug using moves from casual to becoming a serious problem. 2. Types of drugs/what are they: There are three main types of drugs that people use and theyRead MoreThe Problem Of Drug Abuse1331 Words   |  6 PagesBaltimore’s residents are addicted to the drug† (Yang, 2014). Graph one’s statistics represent the number of deaths caused by heroin in Baltimore, Maryland from January through June 2007-2014: (Maryland Department of Health and Mental Hygiene [Graph 1], 2014). As the graph above illustrates, drug abuse is a disease that is often overlooked and if untreated it could turn into a recreational activity for the people using them and eventually increase the number of drug enthusiasts throughout Baltimore. ManyRead MoreDrug Abuse and Prevention1510 Words   |  7 Pagesidea of prevention is to limit the availability of drugs (Hart Ksir, 2011, p. 400), but this is not essentially the best way. Addiction affects everyone. According to the National Institute on Drug Abuse (NIDA), substance abuse cost our nation â€Å"more than $484 billion dollars (T he National Institute on Drug Abuse ).† So although you might not be directly impacted by drug abuse, as a whole your tax dollars are spent on fighting the war on drugs. Currently there are several different types of substance

SWAT- The Movie - 1735 Words

S.W.A.T is 2003 American film that was directed by Clark Johnson. It is worth understanding that the movie was based on a series that was aired on television in 1975. Gamble and T.J. McCabe are the most significant characters in this film with robust characteristics that contribute to the overall plot. Both of these characters could be said to represent Iago and Roderigo from the literature story Othello respectively. Notably, Othello is a tragedy story written by William Shakespeare and both Iago and Roderigo come out as outstanding characters in the story. Gamble represents Iago in the sense that he is also cruel, vengeful, and can easily convince other people to act in his direction. On the other hand, McCabe represents Roderigo in the sense that he is easily manipulated to act in a particular course, he dies out of his trust in other people, and also gets involved in wounding somebody in the film. A close similarity in the behavior of these characters ensures that they are a perf ect representation of each other in their different contexts. Gamble and Iago are main characters in both of their roles, and they contribute to the overall development of the story to the end. Both of them show some level of intellect as they try to attract the followership of other characters. McCabe and Roderigo also live similar lives that bring out clear similarities in their roles in the film and literature respectively. Therefore, all of these characters can be related easily through aShow MoreRelatedThe Taliban Of The Swat Valley1092 Words   |  5 Pageslakes, except if a terrorist group ruled the area. The Swat Valley, located in Pakistan, was reclaimed for its beauty, as it was situated near mountains. Tourism was one of the Swat Valley’s largest industries, until the area was seized by the Taliban. The Taliban used guns and bombs to terrorize the citizens of the Swat Valley, so citizens would succumb to their way of life. This affected people’s jobs, educa tion and their health. The Swat Valley was just one of the many places that were occupiedRead MoreDo Movies Shape The Way We See Things?1477 Words   |  6 Pageshas gone on to influence many movies, books, and other forms of media. However, for such a prolific work of literature, there only seem to be two movie adaptations of Vonnegut’s short story. The first movie adaptation was Harrison Bergeron, made in 1995, and directed by Bruce Pittman (this will be referred to as Harrison Bergeron 1995). The other movie adaptation was 2081 directed by Chandler Tuttle. Both movies mold the world of â€Å"Harrison Bergeron† into their own while incorporating some of theRead MoreJohn Q Kohlberg735 Words   |  3 PagesThe film opens to a young woman recklessly driving a BMW down a mountain highway. After being hit by two trucks, she dies (this whole ordeal is interspersed throughout the movie). John Quincy Archibald (Denzel Washington) and his wife Denise witness their young son Michael collapse at his baseball game. After a series of tests at the hospital, John is informed by Dr. Raymond Turner (James Woods) and Rebecca Payne (Anne Heche), a hospital administrator, that Michael has an enlarged heart and willRead MoreMass Media1036 Words   |  5 Pagesactivities are good for the society and will promote literary activities in the youth. However a negative influence in teenagers is the use of guns and ammunition by celebrity movie stars, the constant exposure of which would seduce the teen to replicate the same behaviour in the real life. When we watch tv or a action movie we usually see many images of violence and people hurting others. The problem with this is that it can become traumatic especially in our children as they see it more and moreRead MoreDescriptive Essay - Original Writing1284 Words   |  6 Pagesdoes, I woke up, ate breakfast, and walked to school. When I arrived everything was different, I looked around and saw police cars messly parked and swat trucks with the swat team marching out. There were people being thrown into the was back of a truck that had â€Å"all hail boxing day† spray painted on the side of the vehicle. I saw some members of the swat team marching towards me, I ran, ran as fast as a cheetah chasing its next meal. I didn t get far because I wasn t in very good shape so I couldnRead MoreThe Movie Apocalypse Now Is Directed By Francis Ford Coppola728 Words   |  3 Pages The movie Apocalypse Now is directed by Francis Ford Coppola in 1985. The genre is drama along with a theme of good vs. evil, and man vs. self. The movie is based on a burned out soldier during the Vietnam war, who has been ordered to kill another U.S Soldier who has become a renegade and insane. While, without the sound effects in the first five minutes, the shot can set the tone of the movie. However, two types of sound effects used in the first five minutes make the tone of this movie. TheRead MoreThe Cast And Their Performance Can Change Viewers Experience And Judgement Of A Film949 Words   |  4 Pagesshe says, They re probably watching me. Well, let them. Let them see what kind of a person I am. I m not even going to swat that fly. I hope they are watching... they ll see. They ll see and they ll know, and they ll say, Why, she wouldn t even harm a fly (film) is the highlight of the film and this scene is different from the novel where it reads She didn t swat it and she hoped they were watching, because that proved what sort of a person she really was. Why, she wouldn t even harmRead MoreThe Raid : Redemption By Roger Ebert910 Words   |  4 Pagestelevision. It is not always easy to provide clear, consistent structure...† -Jean Clarke. Can a movie be too violent? There are many movies that exceed the amount of violence, but they’re the most common and popular movies watched. In the article â€Å" The Raid: Redemption† by Roger Ebert, pu blished on March 21, 2012, and that exact movie was critiqued and evaluated. He argues that it’s a bad and weak movie. He indicates that there is too much violence, â€Å"wall-to-wall violence.† He also says that TheRead MoreJames Holmes Life, Upbringing, And Behavior Essay1687 Words   |  7 PagesIntroduction On July 20, 2012, a major tragedy happened in Aurora Colorado during a midnight screening of the film The Dark Knight Rises. James Holmes willingly without showing no remorse entered the movie theater Century 16 at Town Center. He was resembling the Joker with red hair wearing a gas mask and body armor murdering 12 people and wounding 70 people. A jury found Holmes guilty on 24 counts of first degree murder, two counts for each of the 12 victims. Also, he was found guilty of 140 countsRead MoreThe Second Golden Era Of The Film Industry1258 Words   |  6 Pagesconflict in the movie scene because Hollywood directors were torn between the old styles of filming and the new techniques. By 1980, this conflict was finally resolved and a new hollywood era was created. Although the old styles of filming still existed, new directors did not follow the production code and decided to recreate genres. Directors also started to mix different genres together into one film such as comedy, romance , and drama. This tactic is still mainstream with the movie industry today

Lego Essay Example For Students

Lego Essay Executive summary Established in 1933, Bee Cheng Hiang (BCH) has since grown from a mobile stall selling barbecued pork to becoming today’s market leader with 28 retail outlets in Singapore. Barbecued pork is known to many as bakkwa, a festive nibble during the Lunar New Year celebrations. The following report has been divided into stage 1 and 2, each providing a more detailed understanding on the integrated marketing communication (IMC) program to market and position the brand by â€Å"building it into individual’s lifestyle†. In Stage 1, the topics covered are the current situational analysis of BCH and the marketing communication objectives and budget for the implemented IMC plan designed. In the current situational analysis, the issue of repositioning the brand in consumers by advertising and promotion is highlighted and elaborated, followed by the competitive frame of the local bakkwa market, BCH’s market operations and the consumer analysis. The key communication objective for the designed IMC program is A to change the public perception on the brand and its product offering thus helping BCH gain an increase in overall sales by 20%. The total budget for the IMC plan is divided into five portions with allocated percentages for the different costs. In Stage 2, a more comprehensive elaboration on the budgeting, the media types used and the timing for the IMC program are provided. The pulsing scheduling method for the campaign during the intended duration of six months is used for effective communication to the targeted audience. A story board with the portrayal of four different scenes is included with the tagline â€Å" †, meaning love in BCH to illustrate that there is love in BCH’s products. The media plan will focus on the aspects of television commercials, print advertisements, publicity, public relations, Internet marketing and sales promotion. Strategic, efficiency, profitability and annual plan controls are the various evaluation and control methods used for the IMC program. For example, to evaluate on the efficiency of the ommunication, a focus group session will be done comprising of family members of different families with different generations. 1. Problems Bee Cheng Hiang’s Advertising and Promotional Plans To Solve Currently, Bee Cheng Hiang’s (BCH) has established itself as the market leader of the bakkwa trade in Singapore, hence the team has concluded that BCH’s advertising and promotional plans does not intend to solve any problems but rather, continue to market and position the brand and its products by â€Å"building it into individual’s lifestyle†. Based on their television commercials and print ads, observations can be made on how BCH incorporates eating bakkwa into individual’s everyday lifestyle; eating it with family, sharing it with a loved one. These are the numerous ways that the brand intends to develop an understanding amongst consumers of being able to enjoy bakkwa everyday. 2. Bee Cheng Hiang’s Competitive Frame BCH faces tough competition against key players such as Fragrance Foodstuff, Lim Chee Guan and Kim Hock Guan in the market. As mentioned, BCH and its direct competitors operate within the same product category of food, for instance, their famous barbecued pork, floss and Chinese sausages. BCH versus Fragrance | |Bee Cheng Hiang |Fragrance | |Product |Sells mainly barbecued pork, floss, Chinese sausages, |Sells mainly barbecued pork, floss, Chinese sausages, | | |snacks (cuttlefish, prawn roll) and abalone. |mooncakes, snacks and a variety of cuttlefish. |Price |$45/kg (non-peak) |$43/kg (non-peak) | | |$50/kg (during CNY) |$50/kg (during CNY) | |Place |Very accessible, with 28 outlets, including franchises, |Not as accessible to tourists as compared to BCH, but 21 | | |situated all over Singapore, including heartland areas, |outlets across Singapore including franchises in the | | |airport and ferry terminals. heartlands. | |Promotion |Uses celebrity endorsement (Zoe Tay) |Uses celebrity endorsement (Sharon Au) | The obvious similarities in both BCH and Fragrance’s logos have created a baffling e ffect on their customers as these logos are being represented by the word â€Å"? †, a Chinese word that symbolises the fragrance of the barbecued pork (refer to appendix pg 29). Rivalry between BCH and Fragrance has been very intense throughout the years. From the above table, it illustrated that Fragrance and BCH’s marketing plans are comparatively parallel in terms of the marketing mix. BCH has a higher degree of competitive advantage with the number of stores and its location of the outlets in the airport and ferry terminals, being able to reach out to tourists as well as the locals. Additionally, BCH has also sponsored a family movie by Jack Neo named â€Å"The Best Bet† in order to attract attention, stimulate interest, create desire, and bring about action (AIDA) in families in Singapore. BCH and Fragrance also tend to be traditional (which explains why they kept the original sliced pork bakkwa), and innovative (gourmet fusion, which mix minced and sliced pork together) at the same time with the intention of retaining their loyal customers and at the same time, attract new ones. BCH versus Lim Chee Guan (LCG) and Kim Hock Guan(KHG) Both LCG and KHG have been renowned for their long queues during the CNY seasons although they only have a handful of stores. LCG and KHG build their brand mainly with their products that primarily consist of their well-known arbecued pork, floss and Chinese sausages. With regards to accessibility, with only a small number of stores, they are not able to reach out to as many customers in the market as how BCH and Fragrance do. LCG and KHG tend to be very attached to being traditional in their food products and do not offer as much variety. BCH and Fragrance probably made the most of the spill over effect during seasonal periods as customers who do not have the patience to queue for LCG and KHG’s barbecued pork saw BCH and Fragrance’s products as a reasonable alternative. Positioning of BCH As quoted by Overseas Singaporean (2006), â€Å"In the quest for leadership position, Bee Cheng Hiang is fully committed to its value proposition of quality. Only the best quality ingredients are being used, with continuous research and developments done, to ensure that our products exceed customers’ expectations. Bee Cheng Hiang is also the first to incorporate a traditional business with modern retail methods. † BCH (2009) has positioned its own brand as being the only choice of snacks and believes that it can help its customers in enhancing their quality of life. Additionally, it places itself as being the leading brand in the industry and believes in providing quality and value to its customers with a modernised approach while retaining its traditional taste. 3. Bee Cheng Hiang’s Market Operations 3. 1Organisation Structure The chart under appendix pg 28 shows the possible organization structure for BCH. This is a matrix structure according to geographic areas. This structure is suitable as it focuses employees on serving customers and creating products, and at the same time allows each department to be specialized on their knowledge and use resources efficiently. This knowledge and resources will be spread among the operations of BCH in different countries. In this way, consistency of the brand will be ensured in BCH. 3. 2Communication Process Communication is generally being summarized as the transmission of a message from a communicator to a receiver in a coherent manner, either verbally or non-verbally. BCH (the sender) uses an endorser, the Caldecott Queen, Zoe Tay to reach out to its audience, in forms of print advertisement and television advertisement. As Zoe Tay is seen as an individual, as well as a celebrity with a high level of affective source credibility, it helps BCH to transmit the message easily across to the audience. Then, BCH encodes the idea through graphics. For example, pictures of Zoe Tay eating the barbequed pork could be observed. Followed on, in order for BCH to transmit the encoded message, the firm has chosen several channels such as billboards, magazines and television. Television advertisement for BCH is considered to be a rich medium as the message can be conveyed using more than one type of clue, namely visuals and vocal. Subsequently, the intended message is being decoded and delivered to the receiver – the target audience. The target audience is mainly the general Chinese public who buys bakkwa for personal consumption, or as gifts of goodwill. This is the important stage as it determines whether the intended message has been delivered across correctly to the audience. Finally, feedback is the last link in the chain of the communication process. After the message is being delivered, the audience will respond in a certain way. BCH is able to calculate the response rate through their sales amount. It is important for BCH to take into consideration the noise when developing effective marketing communication strategy. Noise can occur from the competitors’ advertisements and the receiver’s frame of mind which causes the message to differ from the intended message of the communications (Armstrong, Kolter Silva 2005). Currently, BCH employs the flighting method of scheduling for it advertising; heavily during the festive periods especially the Lunar New Year. However, noise within the communication process will increase due to the competitive efforts from its other bakkwa competitors. 3. Hierarchy of Marcom Effects Of all the marketing communication tools, BCH has managed to use advertising as one of the major platforms for the firm to gain awareness amongst the general public. They use favourable advertising strategies such as Zoe Tay as an endorsement and sponsorship in Jack Neo’s movie â€Å"I Not Stupid† from MediaCorp to reach out to their audience, because these celebrities are usually of a high source of credibility. As BCH is positioned as being the only choice of snacks and believes that it can help individuals in improving the quality of life, it creates an expectation amongst the audience. Therefore, several programs were carried out to meet the expectations. BCH holds several sales promotions throughout the year, mainly during festive seasons. For example, during Mother’s Day, BCH came up with sales promotions of selling barbecued pork at a lower price. Additionally, heart-shaped bakkwa will be available during Valentines’ Day. Over the counter, free samples of bite-sized bakkwa will be placed on the glass to stimulate and entice trial. After customers tried the products, beliefs and attitudes would then be formed. For BCH, it is the taste of the bakkwa. For instance, if the taste of the product varies from one point to another, consumers will have a higher tendency to lose confidence, as their expectations and satisfactions are not met. Hence, if BCH constantly lives up to their expectations, a strong attitude will be formed. Directly, it will increase brand loyalty amongst the consumers. 3. 4Outline and Rationale for Bee Cheng Hiang’s basic Marketing Strategy Michael Porter’s Generic Strategies model is used to analyze Bee Cheng Hiang’s Marketing Strategy. Bee Cheng Hiang is currently targeting at a broad industry target group with unique products offerings. This shows that they are using differentiation-marketing strategy. BCH has established many stores in Singapore, and they are also operating globally; broadening their access to different markets. Stores of BCH can easily be found in countries like China, Indonesia and Malaysia. In total, BCH owns about 108 stores locally and globally (Chinatownology 2009). Moreover, BCH has been continuously doing research and development in order to develop new products to keep up with the changing market trends and attracting different target segments to increase demand. For example, they introduced the new healthy bakkwa that contains less calories and fat (Buy Singapore 2009). They also have EZ pack bakkwa that can store up to six months for customers like tourists to purchase the products back to their own countries. As BCH had always strived to provide products with the best quality, they had gained a well-developed brand name in the hearts of their customers. Furthermore, since its establishment in 1933, they have been recognized as the most premium brand of bakkwa, especially in Singapore (Bee Cheng Hiang 2009). For this, BCH is able to charge a higher price in their products and customers will still continue to purchase. Although substitutes of BCH’s bakkwa can easily be found, they still cannot be easily replaced, as there are emotional benefits that cannot be substituted. In the future, BCH can still adopt the differentiation strategy. However, BCH should have more promotions in the future, in order to create more awareness for their current products or new products and promotions. More efforts should also be made to build the relationship with their customers. If done successfully, loyal customers can even become their customers’ advocate, who goes around telling their friends or families the benefits of BCH. Thus, BCH can gain free word-of-mouth advertising from their customers. However, if BCH did not put in efforts to build a good relationship with their customers, soon BCH will lose them to their competitors. 3. 5Behaviour Sequence Model |Data Input |Decision stage | | Need arousal |Information search evaluation |Purchase |Usage | |Who (roles) |Initiator to propose |Influencer and decider on the brands and |Family and post |User | | |category need |alternatives |purchase | | | | | | | | | | | | | | | | | | | | |Where (location) |(NIL) |Public sources of information: mass media |Telephone order / |Personal consumption at home / | | | | |at outlet |offices as corporate gifts | | | | | | | | | | | | | | | | | | | |When (time |Brand attitude |(NIL) |Mostly before/ |(NIL) | |timing) |strategy | |during festive | | | | | |season | | | | | | | | | | | | | | | | | | | | |How is it likely |Purchase intention |Personal, commercial and experiential sources of|Sales promotion at |User’s needs recognised and | |to occur |strategy information |outlet |satisfied, repeats | | | | | |purchase/spread positive word of| | | | | |mouth | | | | | | | | | | | | | 3. 6Target Audience BCH’s current primary target market is people of age 30 years old and above. They are mostly married and have a stable family with average or above average income annually. Thus, they have moderate spending power. This group of people view traditional culture importantly, especially during traditional festive season like Lunar Chinese New Year. They feel that brand name is an important aspect when it comes to giving presents or serving their guest. If they feel that a brand is good, they will be loyal towards that brand and will thus, become a habit for them to buy this brand. Therefore, they are relatively not price sensitive customers as long as the brand is able to give them expected benefits. BCH’s current secondary target market is the tourists, especially the Caucasians, living in the Western side of the world. They can be of any age, gender or occupation. They have relatively high educational level and average income, thus have reasonable spending power. They are people who like or treasure the Chinese culture, therefore likes to buy traditional Chinese products. Price sensitivity will not be an issue to them as long as they find a value in the Chinese products. Similar to BCH’s primary target market, as long as the brand can satisfy them with psychological benefits, they will become repeated customers. 4. Communication Objectives A key issue in BCH’s IMC strategy is to change the public perception on the brand and its product offering. The aim of our communications objective is to help BCH gain an increase in overall sales by 20%. Although BCH is already considered as a well-known market leader for its bakkwa and other wide range of food products, we hope to increase its customer base by another 15%, by persuading existing users from competitors’ brands to switch to BCH, as well as improving its brand image and maintain its brand awareness through our IMC program. It is important to take into consideration the worth of marketing costs that would incur when planning the IMC program as returns are expected from our investments of our advertising efforts and make sure our communication objectives are met. Hence, a communications effect sequence has been planned to aid us in tracking our intended returns on the campaign. Using multiple popular communication vehicles allow BCH to reach out to their intended audience wider and successfully within 90% of the geographically dispersed audience of varied media consumption patterns, increasing the market outreach, for example popular TV media and printed publications. The advertisement will appear on a pulsing basis to maintain brand awareness since BCH is the market leader in its industry. Aside from reaching out to 90% of the target audience, our next aim is to get 70% of the selected audience to comprehend the intended message within the advertisement. Slice of life† message execution using the advertising appeals of meaningfulness and believability is utilized. This will allow shaping of BCH’s brand attitude and customer’s perception that its products are not simply a festive nibble but also can be part of their daily life. To capture the interest of the 40% intended audience, a successful message execution style is crucial. Inherent drama will be the approach used for the major selling idea. Using a family-focused theme will enhance the advertising appeal because it is easy for customers to relate to it. It is also inline with BCH’s brand vision â€Å"To be the best at helping others, to experience and share enjoyable moments in everyday life†. How Are Children Of Single Parent Families Affecte EssayWhilst during the peak periods of end September to October, and January to February, the TV commercial would be broadcasted on Channel 8, during the evening prime time slots for a total of 3 times from Mondays to Fridays, i. e. at the start and during and end of the 9’o clock programme. As most Singaporean watch Channel 8’s 9’o clock programme, we feel that we would be able to reach out to most viewers during this time and especially when everyone is home from work and school. Hence the whole family would be able to watch the commercials together. 11. 2Print Advertisements Our main choice of medium for advertising Bee Cheng Hiang’s print advertisements would be in Singapore Press Holdings (SPH) Chinese newspapers – My Paper and Shin Min Daily News. These two newspapers are selected because My Paper is one of Singapore’s free Chinese and English newspaper, hence readership rate on this publication would be high and at the same time, we will also be able to reach out to other potential customers that are English-speaking; and Shin Min Daily News is a another publication that most youths and elderly would read as this newspaper covers popular sections like sports and entertainment. It is also shown that Shin Min Daily News (2009) has an average circulation of 139,600 and My Paper(2009) with an average circulation of 280,000 as of August 2008. Hence we believe that through these two mediums of printed publications would be appropriate to advertise our new campaign and achieving our objective of reaching 90% of our selected audience in Singapore. These insertions would come in two sizes for Shin Min Daily News and My Paper; a half page, full colour advertisement on the third page of the publication for Shin Min daily News and a full page, full colour advertisement on the centrefold of My Paper. As placing the insertions on the inside of the newspapers, the costs to do so would be much cheaper than placing the insertions on the front and back pages of the newspaper. For the insertions of print advertisements, we have decided to follow the pulsing method for TV commercials, applying more weight during peak periods like October, January and February, advertising 4 times a week – Mondays, Thursdays for My Paper, Saturdays and Sundays for Shin Min Daily News. While on non-peak periods like September, November and December, the insertions would be made twice a week – Saturdays and Sundays on Shin Min Daily News as My Paper is only printed from Mondays to Fridays only. The insertions would be scenes from our storyboard, hence serving as a gentle reminder to our target audiences of the brand, its products and our intended message in the advertisements after they have seen the commercials and to maintain their attention towards our advertising. 11. 2Publicity Photo Taking Contest In order for us to attract publicity, we have decided to organize a photo taking contest, whereby everyone is eligible to participate and the only conditions for this contest are to use any BCH products in the photos taken. Since our main message of our advertising efforts is to make BCH’s product an everyday snack or lifestyle product, the theme of the contest would be to how us how people are able to infuse these products into their everyday lifestyle with their loved ones. For example, the picture could be a family enjoying bakkwa together while everyone is happy and having fun watching television. Other examples of these photographic moments can also follow our pr int advertisements and commercials. Creativity is welcomed as long as the specific products are engaged in the photos. The contest would be held at during mid November after the first wave of heavy advertising is completed, and it would also be logical to have the contest away from festive seasons as we are trying to push the message of BCH can be an everyday product in the consumers’ lifestyle. The contest will last till end December and the results would be announced during the second week of January. The contestant with the best photograph will win $4,000 in cash and $200 worth of BCH products or gift vouchers. The second prize would consist of a cash prize of $1000 and $150 worth of BCH’s products or gift vouchers; while the third prize is $500 cash prize with $100 worth of BCH’s products or gift vouchers. With these incentives in place, the contest would be able to attract much participation and interest from the public and it would also be inline with the rest of our commercials and insertions as these comprises of sharing BCH’s products with loved ones in an everyday scenario. To make our contest known to the public, we will post insertions of the contest during the months of November and December twice a week (Saturdays and Sundays) during the slots that we have selected for our print media in the Shin Min Daily News, and also on the BCH website. Pamphlets of the contest will be given out when products are purchased at any outlets to every customer and posters of the contest will be put up by the entrance of every outlet to draw attention to the contest. Hopefully by engaging the public’s participation in this contest, they themselves are also able to learn how to infuse these products into their everyday routine and adapt it as part of their lifestyle. 11. 3Public Relations A Children’s Earthquake Fund will be set up to provide direct assistance to the thousands of children who are suffering in the aftermath of destructive earthquakes in Sichuan Province and Chong Qing China. For every $1 that the consumer spends at any BCH outlets, 10 cents will be contributed to the fund. Hence, it would generate emotions that they are doing their part for charity. Posters and signage will be placed near the counter to spur the consumers on, as well as generating awareness amongst them about the ongoing charity project. Through this program, we aim to instil the thoughts of ‘family’s warmth’ in BCH’s prospects. In addition, the team seeks to effectively build the BCH brand in association with ‘goodwill’ 11. 4Internet Marketing BCH currently has an official website, www. bch. com. g that provides consumers with the company’s information; for example, company’s background, store locator, recipes, products rang e and online shopping for their products. In order for effective Internet marketing, BCH should promote their website frequently in order to create awareness for customers on their website. In this way, resources are utilized, and at the same time it will give customers a feeling that BCH is up to date. Furthermore, customers can get immediate information from BCH directly on the Internet. To advertise their website, we suggest including their website link below their company logo on their paper bags or on any of their advertisements. Advertising on popular websites, for example Yahoo! Singapore, or Google, will also help to gain awareness for BCH. In the meanwhile, word-of-mouth marketing is being publicized by including a â€Å"Tell your friend† function on their products or promotion page on their website. When customers visit their website and find something interesting that they want to tell their friends about, customers can conveniently type their friends’ email addresses onto the function and send them the information right away. In this way, their friends would also be aware of BCH’s updates. 11. 5Sales Promotions Product bundled pricing and promotional pricing are being used to increase consumer demand and excite market demand through the lull period of sales BCH. During festive seasons, bundling of bakkwa with the related festive goodies such as cookies during Lunar New Year or mooncake during the Mid-Autumn festival will be introduced. With every kg of bakkwa purchased, consumers can get 100g of pork floss for free, thus making purchase more valuable to customer. To stimulate market demand, a 15% cash discount on purchase of 2kg bakkwa will also be initiated. 12. Evaluation Control There are 4 types of evaluation and control methods that we can apply to keep sight of and meet our objectives at the end of the day – annual-plan control, profitability control, efficiency control and strategic control. All these control methods make up the control process by reminding us what we want to achieve from our goals, find out what is happening by measuring our performance, understand why is it happening by analysing our performance and lastly to think of corrective solutions if anything goes wrong. As this report revolves mainly around our IMC program, we will focus more on control methods that are relevant to the proposed campaign. 12. 1Strategic Control This control is done by top management and the marketing auditor of BCH to examine whether the company is pursing its best opportunities with respect to markets, products and channels through approaches like marketing-effectiveness rating instruments, marketing audits, marketing excellence review, company ethical and social responsibility review, etc. Hence we have come up with two ways of strategic control to assess the effects of the campaign on BCH. However if the campaign becomes a failure, the correct actions to be taken would be being more â€Å"holistic† and less departmental, constantly developing fresh and new ideas to prosper, gain customer insights and attend to their preferences, build the brand through the performance of promotions first to gain a larger influence on customers. An example of a marketing excellence review would be the annual â€Å"Viewers’ Choice Awards† programme. 12. 1. 1Viewers’ Choice One way of evaluating the effectiveness of our commercials would be through the â€Å"Viewers’ Choice Awards† which is an annual award program whereby viewers get to nominate their favourite or best television commercials. If BCH’s commercials are nominated for this program it would prove that the commercials are effective in leaving a lasting impression and impact on the viewers. This is one way of getting a qualitative evaluation or feedback of our commercials from our audiences. 12. Efficiency Control This control is the prime responsibility of the line and staff management and also the marketing controller of the BCH to evaluate and improve the spending efficiency and impact of the marketing expenditures through the company’s sales force, advertising efforts, sales promotions, distribution, etc. In order to improve our advertising efficiency should any problems or failures arise, we need to adopt a better brand positioning strategy, redefine our objectives, conduct pre-test messages and do post-testing, use computer technology to guide our choice of media selection and look for better media buys. 12. 2. 1Conducting Surveys By engaging a professional consulting agency to help conduct surveys to evaluate if the commercials and insertions have manage to change the intended audiences’ perception of the brand and its products would be useful as our main objectives of the marketing communications program would be to change peoples’ perception and to promote the consumption of BCH’s food products into the daily lives of individuals, instead of being only a festive food products. These surveys can also be conducted before the launch of the campaign as a pre-test measure to test our advertising efforts on a small fraction of the selected audience and get their opinions and feedback before releasing it to the public. This helps to prevent any failures and mistakes from being caused by the campaign. Through the surveys, we would also be able to understand if there were any problems with or if there are any improvements that could be done and getting the consumers’ or audiences’ thoughts and feedback after having seen our commercials and insertions. This would prove to be a very qualitative evaluation method for the company. 12. 2. 2Focus Group Session This evaluation test will be done with a focus group consisting of 3 different families with 3 generations – grandparents, parents and kids. This way we will be able to have a fair amount of feedback from people of the different age groups – youths, adults and the elderly. Likewise to surveys, this focus group can also be done before the start of our integrated marketing campaign as a pre-test measure to prevent problems from arising, allows us to make any improvements before launching the campaign to the public and also to test the effectiveness of the campaign on the audience. During this focus group, the facilitator will be asking the respondents questions like how they feel about the commercials and advertisements; what comes to their mind after seeing the selected advertisements; how they feel about BCH’s products, comparing BCH’s brand and products to its competitors and what other improvements can be made to further improve our current and most probably future marketing communications program, after being exposed to the campaign. After obtaining and analysing the results from the focus group, we will then evaluate the results of our marketing campaign and conclude if it was successful or not. This evaluation method is also considered as another qualitative feedback. 12. 3Profitability Control This control is under the charge of the BCH’s marketing controller to examine where the BCH is making and losing money in areas like the products, territories, customers, market segments, trade channels, order sizes, etc. Listed below is one example of profitability control measure that we can apply after the launch of our campaign. 12. 3. 1Counter Statistics BCH’s website could integrate a counter statistics system to track the number of visitors to the site before the marketing communications activities are executed. Once the commercials and insertions have started, BCH is able to note if there are any changes in the number of hits before and after its marketing communications program has started. Another way of using counter statistics could be applied in the physical shop itself. If BCH placed a counter statistics system at the entrance of every store, the company would also be able to study the number of people that patronize its stores. Same as for the website, this system should be implemented before the marketing communications program starts to study the before and after results of the program. Using counter statistics would be considered as a quantitative evaluation of our marketing efforts, and based on the counter statistics of the frequency of visits to BCH’s stores, we would be able to roughly estimate if our customer base has gone up by 15% as intended by our objectives. 12. 4Annual-plan Control This control is mainly concerned by top and middle managements as they examines whether the planned results are being achieved through conducting sales analysis, market share analysis, sales-to-expenses ratios, financial analysis, market-based scorecard analysis, etc. BCH’s accounts would help to evaluate the results of our campaign by doing BCH’s income statement, profit and loss statement, hence measuring if the campaign has managed to reach our objectives of increasing BCH’s sales 20%. Reference List Asian Perspective, Pearson Prentice Hall, Singapore Appendix BEE CHENG HIANG’S LOGO FRAGRANCE FOODSTUFF’S LOGO Photo Taking Contest October January February Peak Period Peak Period September November December Heavy Advertising Low Advertising May Meeting up with agency to plan for the IMC program of BCH June Start production for commercial and print media July Make any improvement for commercial and print media August Finalize commercial, print media and their planned schedule Production R D Marketing Sales Taiwan Indonesia Malaysia Hong Kong Singapore CEO

Victimless Crime free essay sample

Victimless crime is defined as a violation of community standards or an illicit act against a government policy or agency (Wisegeek, 2009) yet, which neither directly harms nor violates the rights of any specific person, although some people may claim it harms society as a whole. Many people consider such acts as drunk driving, prostitution, public drunkenness, assisting someone to die at his or her request, using drugs, white-collar crimes, and abortion to be victimless crimes. They feel, as though there are no individual victims for these crimes; no one is being hurt or directly affected, so there is no crime being committed. In this paper, I will discuss the effects that these crimes have not only on the individuals that commit the crimes but also the individuals that are affected by these crimes, and the reasons why I feel that there is no such thing as a victimless crime. I feel that in every crime that is committed, there is at least one person that will be affected and become the victim of the actions that were made by another individual, or even by himself or herself. We will write a custom essay sample on Victimless Crime or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For a person to be found guilty and punished for a crime, there must be a perpetrator and a victim of the act for it to be considered a punishable offense. Some incidents that can be considered a crime would include, but are not limited to, rape, burglary, murder, theft, and abuse. In all of these examples, there is a clear crime that was committed as well as a person that committed the crime and a person or persons that were affected by the crime that was committed. The problem with such crimes that are considered to be victimless crimes is that in many incidents, there is no clear and present victim, in the eyes of the law. I happen to disagree with the idea of there being victimless crimes. I believe that there are victims in each and every crime that is committed. Some of the crimes that are considered to be victimless, that I will discuss include drunk driving, prostitution, drug abuse, and white-collar crimes to include tax evasion. Many people feel that the crimes listed above are not actual crimes, but I feel differently. In the case of drunk driving, many people feel that it is not a crime until something else happens, such as an accident or the death of an innocent person. It is a crime to drive drunk and there is always a victim. If there is a passenger in the vehicle, that person becomes a victim as well as everyone else that are on the road. There may not be an accident but everyone that is on the road with that person becomes a victim due to the fact that his or her life could come to an end due to someone wishing to drive intoxicated. Prostitution is considered to be victimless, but there are many victims of this crime. If a man decides to pay for a prostitute and has sexual intercourse with that prostitute, he is putting his family at risk of becoming the victim. If, by chance, the prostitute has HIV or another STD, the man can take it back to his spouse and infect her; she now becomes this victim of his crime. If the husband and spouse become infected, the children become victims due to the choice that their father made. If it is the other way around, and the man has HIV or another STD, the prostitute and her family now become the victims. Melissa Farley, PhD of Prostitution Research Education, (2000) writes 78 percent of 55 women who sought help from the Council for Prostitution Alternatives in 1991 reported being raped an average of 16 times a year by pimps, and were raped 33 times a year by johns, 62 percent reported having been raped in prostitution, and 73 percent reported having experienced physical assault in prostitution. White-collar crimes are considered to be victimless crimes due to the fact that the money is not being from any one person in particular. In white-collar crimes, the money is being taken from a corporation, so no one is being directly affected. One example of this would be the ENRON scandal. This scandal affected hundreds of people and made them victims of their own corporation. In this scandal, many people in upper management made quite a bit of money off the employees of the corporation, leaving them jobless and broke with no retirement. (Enron Scandal, 2008) Tax evasion is not considered to be as big of a crime as accounting fraud because of the publicity that accounting fraud receives in comparison to tax evasion. The only times that you really hear about tax evasion is when it includes big movies stars or government officials. Such people in the news lately would include Wesley Snipes, Richard Pryor, Martha Stewart, Don King, and the latest, Tom Daschle. Christopher M. Sigerson of the IRS, (2008) said it best when he said, â€Å"We should not forget that the ultimate victims in tax fraud cases are the people of the United States and those who do not pay their fair share cheat their neighbors and their country. † When people commit tax fraud, the victims are the rest of the law-obeying citizens that do pay their taxes, the â€Å"common† people. Drug abuse, another crimes that is considered victimless, actually has many victims. Not only the abuser, who becomes a victim to the addiction, becomes a victim in this crime. They become a victim to the drug as their body becomes dependant on the substance. Recent studies have shown that every year in the United States there is an estimated 320,000 babies born addicted to some form of drugs. Withdraw will happen in 55 to 94 percent of all infants exposed to heroin or other opiates. (Addicted Babies, 2001-2006) These babies become the victims and then the babies have to be given to the states and they become the â€Å"problem† of the state. The taxpayers have to pay for the care that the babies need, so it makes the taxes rise which makes the state and country become to victims as well. In all of the incidents that I spoke about, there is never just one victim, there are always numerous. In all of these â€Å"victimless† crimes, the victims range from the offender themselves to family and friends of the offender, and finally the country as a whole. As Newton stated many years ago, for every action, there is an equal but opposite reaction. Of course, this has to do with psychics, but it can be applied to just about every aspect of life. http://www.bookrags.com/research/addicted-babies-edaa-01/#gsc.tab=0 https://support.microsoft.com/en-us/help/259052/availability-of-encarta-online-and-description-of-support-options http://www.prostitutionresearch.com/Myths%20%20Facts%20Legal%20%20Illegal%20ProstitutionMelissaFarley3-09.pdf https://www.justice.gov/archive/ http://www.halexandria.org/dward267.htm

Why Lanthanides and Actinides Are Separate on the Periodic Table

Why Lanthanides and Actinides Are Separate on the Periodic Table The lanthanides and actinides are separated from the rest of the periodic table, usually appearing as separate rows at the bottom. The reason for this placement has to do with the electron configurations of these elements. 3B Group of Elements When you look at the periodic table, you will see strange entries in the 3B group of elements. The 3B group marks the beginning of the transition metal elements. The third row of the 3B group contains all of ​the elements between element 57 (lanthanum) and element 71 (lutetium). These elements are grouped together and called the lanthanides. Similarly, the fourth row of group 3B contains the elements between elements 89 (actinium) and element 103 (lawrencium). These elements are known as actinides. The Difference Between Group  3B and 4B Why do all the lanthanides and actinides belong in Group 3B? To answer this, look at the difference between group 3B and 4B. The 3B elements are the first elements to begin filling the d shell electrons in their electron configuration. The 4B group is the second, where the next electron is placed in the d2 shell. For example, scandium is the first 3B element with an electron configuration of [Ar]3d14s2. The next element is titanium in group 4B with electron configuration [Ar]3d24s2. The same is true between yttrium with electron configuration [Kr]4d15s2 and zirconium with electron configuration [Kr]4d25s2. The difference between group 3B and 4B is the addition of an electron to the d shell. Lanthanum has the d1 electron like the other 3B elements, but the d2 electron does not appear until element 72 (hafnium). Based on behavior in previous rows, element 58 should fill the d2 electron, but instead, the electron fills the first f shell electron. All the lanthanide elements fill the 4f electron shell before the second 5d electron gets filled. Since all the lanthanides contain a 5d1 electron, they belong in the 3B group. Similarly, the actinides contain a 6d1 electron and fill the 5f shell before filling the 6d2 electron. All actinides belong in the 3B group. The lanthanides and actinides are arranged below with a notation in the main body cell rather than making room for all these elements in the 3B group in the main body of the periodic table.Because of the f shell electrons, these two element groups are also known as the f-block elements.

Programming with Alice Assignment Example | Topics and Well Written Essays - 750 words

Programming with Alice - Assignment Example Alice does not have primitive methods to perform front left leg up and front left leg down. It is therefore required that the code for this movement be designed. Elegant design requires that methods are kept from being too large. To maintain a small size for the methods, additional methods are added to do the small tasks. The following is done A loop is implemented at the point where the mouse takes a step ahead of the mouse. This loop ensures that whenever the mouse takes a step the cat takes another step of the same magnitude so that the mouse is always one step ahead of the cat. The next step is transforming the storyboard into program code. The first action of the storyboard is the mouse turns to see the cat. The first method is therefore turn to face. We use the turn to face to make the mouse turn to look in the direction of the cat. The next step is the cat taking one step away from the cat. We use the move away method. Alice contains control statements that are vital in controlling movements. In the cat chase program the cat moves away from the cat while the cat moves towards the mouse. The control statement Do in order is used to tell Alice to first make the cat look at the mouse and the mouse move away from the cat. Other actions must be done together. When the front right leg is up for example, the front left leg must be held down. To achieve this functionality Alice is told to Do this actions together through the DO together control statement. To implement this program into Alice a scene must first be created. The initial scene is a room (Farooq, 2012). The intention of the cat is to catch the mouse. It should follow it while the mouse should always be one step ahead of the cat. We select the room scene and then a cat and a mouse. The next stage is in the program code editor. The code that makes the program is written. In Alice the program code editor is at the bottom right of the main window. The instructions are edited in the area

Molecular Fluorescence Analysis of Proteins Lab Report

Molecular Fluorescence Analysis of Proteins - Lab Report Example As the electron returns from the lowest triplet state to the singlet ground state, a photon is released. The high sensitivity and specificity of fluorescence techniques facilitates the study of individual protein molecules. Therefore, this experiment sought to determine the source of fluorescence in serum albumin by first establishing the fluorescence of two key amino acids that make up serum albumin. Such a study would enable a detailed study of serum albumin as a protein. The experiment also aimed at establishing the concentration of riboflavin using the absorption of known concentrations of riboflavin. Solutions of 10 Â µM tyrosine and tryptophan were made to volumes of 100Â µL each by first preparing 100 mL of 1mM solutions and diluting them to 10 Â µM. The applications software of the fluorescent instrument was loaded after which the condition parameters were set. An emission scan range of between 290 and 380 nm was set alongside slits of 5nm. The emission wavelength was set to 280 nm, and the emission tab was clicked to obtain the emission spectrum of the buffer solution. The spectrum was saved after which the same procedure was repeated for tryptophan. Thereafter, an excitation spectrum for tryptophan was prepared by choosing the optimal emission wavelength according to the results of the emission spectrum. A tyrosine spectrum was obtained using similar conditions as those of the buffer. The tyrosine band was then obtained by subtracting the buffer spectrum from the tyrosine spectrum. All these steps were repeated for serum albumin making sure to save all the spectra. 1.0 mL of 10 ppm riboflavin solution was measured into a 100 mL volumetric flask and diluted using the buffer to make a 100 ppb stock solution. Standard solutions were then prepared using clean volumetric pipettes rinsed with HPLC water. The final concentrations of the standard solutions were

To write a production paper of my 5 minutes film “The Hole” Essay Example for Free

To write a production paper of my 5 minutes film â€Å"The Hole† Essay Observation and real experiences of sex, desire and the various aspects related to sexuality inspired our group to produce a film, which narrated and discussed regarding this topic. While browsing through the early literatures, our team came across the events related to the Peloponnesian war, which was fought during the 5th century B.C. One member in our team suggested that Aristophanes has presented this event in the work, Lysistrata. This work properly presents the sex and concepts of sexuality. The women of the region decided that they should declare and enact ‘sex strike’. It was thought that this was the only way to stop this war. Our reading of this event inspired us to produce a film on the subject of power of sex, desire and sexuality. We began to think that there is a need to produce a film, which accurately depicted the informations concerning the sex and sexuality in the pre modern and modern context in a realistic and artistic way. For this film, we decided not only to define and interpret sex and desire but also to go beyond the simple definitions of the sex. Here, each and every individual becomes the subject and object of desire. Here, ‘the hole’ becomes the realistic and artistic representation of   sexuality. We planned that ‘the hole’ should become the centre of the main scene of the film wherein a male character drills a hole to see the female characters to satisfy his sexual desire and the female characters also respond and they try to satisfy their sexual desire by making use of the same hole drilled by that character. It was decided to use the medium of TV to represent the objects and subjects of desire. Even the TV character shows interest in the person who was watching TV and there is interaction between the TV artist and the TV viewer. Through these methods, our group intended to present the aspects that related to sexuality. And this was to be done without the use of dialogue. In this film, our main attempt was to show that each individual is an object of desire of another individual. The hole also symbolically represents the theme of sexuality. Our main method of achieving these aims was to present the characters with the help of special lighting, camera and sound effects. Before actual shooting began, we experimented with various kinds of cameras and selected the relevant cameras required for this film. Production Process The production of the film, â€Å"The Hole†, comprised pre-production process, production process and post-production process. Our team in the pre production meetings, contemplated regarding the method of presentation of these aspects. There was a suggestion that we should concentrate only on the ancient classical drama, which clearly depicted the theme of sexuality. Another argument by one team member was that we should connect between ancient and modern themes regarding sexuality and hence, we thought that the scenes on TV would consist of the events related to representation of sexuality in the ancient world. Connection could be maintained between the ancient and the modern characters through the medium of TV characters that begin to interact with the modern characters of the film. Thus, we could not completely concentrate on the ancient representations of sexuality. Suggestions were given by the group members regarding the method of translating the theme of sexuality in ancient and modern world to a film of only five minutes. One member suggested that we should not utilise many cameras, as it is expensive to use many cameras for this film. However, other group members did not agree with this idea and they suggested that there is need to use many cameras. It was thought that the film should have a dialogue. However, for a five minutes film, it was not possible to have dialogues. Hence it was decided not to include dialogues. Instead, characters would demonstrate their expressions through their activities such as drilling the hole, dancing, and, the acts related to sexuality. All the members of the team offered suggestions in the meetings.  Ã‚   In the pre-production process, the team had a discussion regarding the use of the script and the different kinds of cameras with variety of technical specifications for the production of this film. The various possible difficulties of shooting of this film were discussed. One potential problem was that there was the need for many cameras to show the characters in different rooms and their movements.   Hence, we decided to use three cameras to show the characters from different angles. One camera with zoom was required to show the activity of the individuals who would peep through the hole. Cameras were required in the two rooms, to show the peepholes, to show the TV and activities on the corridor. In addition to this, there was need for special lighting and sound effects as light and sound were important components of the film. Postproduction process was the most difficult one for our group because there was need for editing of the film. It was very problematic to select the particular part of the film for deletion. After discussion and deliberation, our group selected the relevant scenes, which remained part of the film, and some other aspects were deleted. In the post production process, sound effects were given at the relevant contexts. We used the latest technology in giving these sound effects to demonstrate the various expressions of the characters of the film. Evaluation Our attempt was not simply to directly narrate the events but to give the symbolic interpretation of the actions and behaviour of individuals. We were mostly successful in achieving the aims and objectives while producing this film. The greatest challenge which we faced while producing this film was the fact that the various events, issues such as drilling of the hole, peeping through the hole and seeing the female characters, behaviour of female characters, expression of sexuality, embarrassment of the male characters, all these had to be presented within five minutes which was a great disadvantage. To achieve this goal, the production team planned the schedule of pre-production, production and post-production. The group meetings in the pre production process were the most useful in this production process because everything related to the film was planned in these group meetings. There was great scope for the use of sophisticated technology since there was the need to shoot the scene, which is presented, through the hole. Interaction between TV character and TV viewer implied that there was scope for editing during the post production process.   We learnt that without dialogues also it is possible to produce a film. We also learnt that through light and sound effects and actions, the characters can express their various emotions. In the future ventures also we decided the follow the similar techniques of production.   There were problems with co-ordinating the different sections of the film production such as shooting and editing the film. To avoid these problems, extra time was given while planning during the pre production meetings. This aspect was very useful in achieving all the aims of the film. Successful attempt was made to symbolically present the theme and narration of the events related to the film.   The most unique aspect of the film was the use of zoom cameras to present the vision seen through the hole. This was a groundbreaking achievement of our production team. This technique helped in properly achieving our aims of producing this film. This innovation was necessary, as ‘the hole’ becomes the central part of the film.

Planning a 12 week scheme of work Essay -- essays research papers

PGCE Assignment 2: Planning a 12 week scheme of work. Introduction This assignment has been designed to plan and produce a twelve week scheme of work in association with Unit 1: BTEC ND e-Media Production course. The course is designed to develop learners’ skills and knowledge in reading, analysing and deconstructing of e-media. Reece and Walker (2000) discuss, there are several building blocks to be considered when planning for effective learning. I will discuss the sections of the planning process that need to be considered planning for a lesson. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lesson content and building blocks of lesson planning. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The methodology of Teaching and learning. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The theories of learning and what influences planning. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Assessment through the use of a self-evaluation pro-forma. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Motivational and Equal Opportunities issues. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Self –Evaluation. Lesson content and building blocks of lesson planning Benjamin Bloom developed an analysis of academic learning behaviours in the field of education, known as Bloom’s Taxonomy. These behaviours were categorized into three interrelated and overlapping learning domains; Cognitive, Affective, and Psychomotor domains. In this section I will describes in point each of these three learning domains. The Cognitive Domain The Cognitive Domain is a person’s intellectual ability. Cognitive learning behaviours are characterized by observable and unobservable skills such as comprehending information, organizing ideas, and evaluating information and actions. There are six levels of intellectual behaviour important in learning within the cognitive domain; 1.  Ã‚  Ã‚  Ã‚  Ã‚  Knowledge is a starting point that includes both the acquisition of information and the ability to recall information when needed. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Comprehension is the basic level of understanding. It involves the ability to know what is being communicated in order to make use of the information. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Application is the ability to use a learned skill in a new situation. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Analysis separates information into part for better understanding. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Synthesis is the ability to combine existing ele... ...es: Recommended Reading [http://www.ac.wwu.edu/~assess/slo.htm] Other Sites: o  Ã‚  Ã‚  Ã‚  Ã‚  Explorations in Learning & Instruction: The Theory Into Practice Database (Taxonomy) o  Ã‚  Ã‚  Ã‚  Ã‚  Bloom's Taxonomy [The Teaching and Educational Development Institute] o  Ã‚  Ã‚  Ã‚  Ã‚  Bloom Resources o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.reach.ucf.edu/~acg4401/Handouts/blooms.htm o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.stedwards.edu/cte/bloomtax.htm o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.aphs.sa.edu.au/soc_env/skills/bloom.html o  Ã‚  Ã‚  Ã‚  Ã‚  http://its.foxvalley.tec.wi.us/iss/curric-assessment/COLUMN.html o  Ã‚  Ã‚  Ã‚  Ã‚  http://www-ee.eng.hawaii.edu/~tep/EE367/Coop/bloom.html o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.utexas.edu/student/lsc/handouts/1414.html o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.cityu.edu/facultystaff/teachingtips.asp [Teaching Tips, City University (Bellevue, WA)] o  Ã‚  Ã‚  Ã‚  Ã‚  Guide to Theories of Learning o  Ã‚  Ã‚  Ã‚  Ã‚  Internet Resources for Higher Education Outcomes Assessment [http://www2.acs.ncsu.edu/UPA/assmt/resource.htm] Planning a 12 week scheme of work Essay -- essays research papers PGCE Assignment 2: Planning a 12 week scheme of work. Introduction This assignment has been designed to plan and produce a twelve week scheme of work in association with Unit 1: BTEC ND e-Media Production course. The course is designed to develop learners’ skills and knowledge in reading, analysing and deconstructing of e-media. Reece and Walker (2000) discuss, there are several building blocks to be considered when planning for effective learning. I will discuss the sections of the planning process that need to be considered planning for a lesson. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lesson content and building blocks of lesson planning. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The methodology of Teaching and learning. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The theories of learning and what influences planning. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Assessment through the use of a self-evaluation pro-forma. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Motivational and Equal Opportunities issues. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Self –Evaluation. Lesson content and building blocks of lesson planning Benjamin Bloom developed an analysis of academic learning behaviours in the field of education, known as Bloom’s Taxonomy. These behaviours were categorized into three interrelated and overlapping learning domains; Cognitive, Affective, and Psychomotor domains. In this section I will describes in point each of these three learning domains. The Cognitive Domain The Cognitive Domain is a person’s intellectual ability. Cognitive learning behaviours are characterized by observable and unobservable skills such as comprehending information, organizing ideas, and evaluating information and actions. There are six levels of intellectual behaviour important in learning within the cognitive domain; 1.  Ã‚  Ã‚  Ã‚  Ã‚  Knowledge is a starting point that includes both the acquisition of information and the ability to recall information when needed. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Comprehension is the basic level of understanding. It involves the ability to know what is being communicated in order to make use of the information. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Application is the ability to use a learned skill in a new situation. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Analysis separates information into part for better understanding. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Synthesis is the ability to combine existing ele... ...es: Recommended Reading [http://www.ac.wwu.edu/~assess/slo.htm] Other Sites: o  Ã‚  Ã‚  Ã‚  Ã‚  Explorations in Learning & Instruction: The Theory Into Practice Database (Taxonomy) o  Ã‚  Ã‚  Ã‚  Ã‚  Bloom's Taxonomy [The Teaching and Educational Development Institute] o  Ã‚  Ã‚  Ã‚  Ã‚  Bloom Resources o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.reach.ucf.edu/~acg4401/Handouts/blooms.htm o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.stedwards.edu/cte/bloomtax.htm o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.aphs.sa.edu.au/soc_env/skills/bloom.html o  Ã‚  Ã‚  Ã‚  Ã‚  http://its.foxvalley.tec.wi.us/iss/curric-assessment/COLUMN.html o  Ã‚  Ã‚  Ã‚  Ã‚  http://www-ee.eng.hawaii.edu/~tep/EE367/Coop/bloom.html o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.utexas.edu/student/lsc/handouts/1414.html o  Ã‚  Ã‚  Ã‚  Ã‚  http://www.cityu.edu/facultystaff/teachingtips.asp [Teaching Tips, City University (Bellevue, WA)] o  Ã‚  Ã‚  Ã‚  Ã‚  Guide to Theories of Learning o  Ã‚  Ã‚  Ã‚  Ã‚  Internet Resources for Higher Education Outcomes Assessment [http://www2.acs.ncsu.edu/UPA/assmt/resource.htm]

Restrictions on Gun Ownership

Running Head: RESTRICTIONS ON GUN OWNERSHIP Are there any Legitimate Restrictions on Gun Ownership? Steve PHI103: Informal Logic The Second Amendment of the United States Constitution gives the citizens of America the right of the people to bear arms. This was adopted with the rest of the Bill of Rights. However, with this being said there are people that take this right to heart, and they feel they should be able to have any gun they want. There are guns that are specifically designed for military, some local or state law enforcement and are illegal for the average person to own. There are a lot of Federal and state laws that have to be met prior to anyone purchasing and therefore, owning a gun. There are safety laws that have been put in place to keep guns out of the hands of convicted felons, children, and the mentally handicapped as well as other irresponsible people that may have the ability to injure or kill another human being. There are also certain criteria a person will have to meet before the purchase of a gun will go through. A gun owner knows what it takes to kill and those individuals know there should be different forms of gun control measures to help prevent accidents from occurring. As the saying goes â€Å"Guns don’t kill people, people do. † The prevention of accidents is just one reason for supporting gun control. Another reason to support gun control is to prevent the people already mentioned from having the ability to get a gun that can be used to injure or intimidate people. Better enforcement of the many gun laws we have in place currently should be the priority of the state and local law enforcement agencies. Commandeering someone’s gun or extremely over-the-top gun laws are not the answers to fixing the gun problems we are faced with today. Strictly enforcing current laws, we have in place now is the answer. The U. S. Supreme Court in a 5-4 vote on Thursday June 26, 2008 declared for the first time that Second Amendment to the U. S. Constitution guaranteed the rights of individual Americans to bear and keep arms. They stated that the ownership of a gun is a right of the individual, not intertwined with military service, and that it can be regulated in some ways, (2008, June 26) Furthermore, this ruling came out of Washington D. C; case that had a security guard sued the district for prohibiting him from keeping his handgun at his home. In D. C. , it is a crime to carry an unregistered firearm, and registration of a handgun is prohibited. The rules for handguns are so strict that they regulate handguns out of existence. These rules are put in place to try and curb violence with handguns in the nation’s capital. This ruling furthermore struck down this ban on constitutional grounds, stating it flew in the face of our constitutional right to bear arms, (2008, June 26) The case in D. C. also It was also stated that the two sides in this case viewed the Founding Fathers intentions of the Amendment rights very different. For the most part the majority of the Supreme Court Justices said that this amendment protected the individual’s right to own a gun without connection with the service in a militia and to use this for a lawful purpose such as self-defense in the home. â€Å"Like most rights, the Second Amendment right is not unlimited. It is not a right to keep and carry any weapons whatsoever in any manner whatsoever and for whatever purpose,† Justice Antonin Scalia wrote for the majority. But it did allow for individuals to have guns for lawful purposes, such as hunting and defending themselves, he said. The majority clearly saw the individual right to own a gun, (2008, June 26) This ruling left in place many restrictions at both the federal and state levels, like the bans that were placed on felon’s right to have a gun, and the bans on sawed-off shotguns and assault weapons. Justice John Paul Stevens stated that this ruling would leave it up to future courts to really define the details of the right to bear arms. He also stated that this should be the business of state legislatures, and that the court should stay out of this. Lastly, he stated that the law-abiding citizen will be able to keep a gun at home, but that it doesn’t address how the different states legislatures will want to regulate gun ownership. In another statement by Justice Stephen Breyer he stated that in his view â€Å"there simply is no untouchable constitutional right guaranteed by the Second Amendment to keep loaded handguns in the house in crime-ridden urban areas, (2008, June 26) This was a topic for debate between the 2008 democratic and republican presidential office runners. Senator McCain stated â€Å"Today's ruling makes clear that other municipalities like Chicago that have banned handguns have infringed on the constitutional rights of Americans,† he said. He also took a thinly veiled shot at the presumptive Democratic nominee, Sen. Barack Obama by saying â€Å"Unlike the elitist view that believes Americans cling to guns out of bitterness, today's ruling recognizes that gun ownership is a fundamental right — sacred, just as the right to free speech and assembly. Presidential nominee Barack Obama responded to this ruling by stating that â€Å"Today's ruling, the first clear statement on this issue in 127 years, will provide much-needed guidance to local jurisdictions across the country,† he said, adding that â€Å"what works in Chicago may not work in Cheyenne,† but the decision reinforced that â€Å"if we act responsibly, we can both protect the constitutional right to bear arms and keep our communities and our children safe, (2008, June 26) It would only be fair to state that the crime rate has plummeted since the Supreme court made its decision on the Second Amendment. The table below shows just the Chicago data and as you can see there is a decline, (2011, Oct 4). When this was first looked at the thought was that if there were more guns out there that this would cause crime to increase, but this has been proven to be false. This stat bears the question of where there fewer crimes because the citizens are now gun owners, and the criminals are aware of this. Do you think it is because the criminals fear the laws? I do not think it is because they fear the laws. I truly believe that these criminals are thinking in the back of their mind that if they try to commit a crime against someone who could be armed, and they will retaliate by shooting them in self-defense. This may really make a criminal rethink this act before he/she commits the crime. Furthermore, I think the fact that the victim might be so scared and could shoot without thinking and possibly killing the perpetrator truly has the perpetrator thinking of this unknown factor, and that makes them more cautious about committing the crime in the first place. The following is a chart for the crime rates from 2009-2010, (2010, Dec. 20). As you can see that not only did the rates change in Chicago but the one below is for the United States as a whole. It was said that the â€Å"The Supreme Court breathed new life into the amendment when it struck down strict handgun bans in Washington and Chicago and spoke of the â€Å"inherent right of self-defense. † But to the dismay of gun rights advocates, judges in recent months have read those decisions narrowly and rejected claims from those who said they had a constitutional right to carry a loaded gun on their person or in their car. Instead, these judges from California to Maryland have said the â€Å"core right† to a gun is limited to the home. Now, the National Rifle Assn. is asking the high court to take up the issue this fall and â€Å"correct the widespread misapprehension that the 2nd Amendment's scope does not extend beyond the home. † Stephen Halbrook, an NRA lawyer, said â€Å"some judges have buried their heads in the sand and have refused to go one step further† than saying there is a right to have a gun at home. The Brady Center to Prevent Gun Violence hailed the trend and called the high court's rulings a â€Å"hollow victory† for gun enthusiasts. The gun lobby has tried to expand [the 2nd Amendment] into a broad right to carry any type of gun anywhere. And they have been almost unanimously rejected by the courts,† said Jonathan Lowy, director of legal action. He conceded, however, that â€Å"this battle is far from over. † The uncertainty began with the Supr eme Court itself. In 2008, Justice Antonin Scalia said the history of the 2nd Amendment shows it â€Å"guarantees the individual right to possess and carry weapons in case of confrontation. But other parts of his 5-4 opinion stressed there is no right to â€Å"carry any weapon in any manner,† and that bans on â€Å"carrying concealed weapons were lawful† in the 19th century† (Savage, D, 2011) The following stats provided by the FBI provide ammunition on the Supreme Court’s decision on the second Amendment. It stated that â€Å"Despite a grinding recession, reported crime in the United States continues to fall, the FBI said Monday. Violent crime was down 6 percent in 2010 — the fourth consecutive yearly decline, according to the FBI's Uniform Crime Report. Property crime dropped for the eighth year in a row, down 2. 7 percent in 2010. In Pennsylvania, violent crime fell 3 percent and property crime ticked down 0. 5 percent. New Jersey and Delaware reported small drops in violent crime, but increases in property crime,† (Moran, R. 2011). These stats show that right to bear arms did not have a negative effect on the recession. As I read all the articles and stories while doing my research for this paper, I find that the restrictions imposed on gun ownership appear to infringe on our Second Amendment rights provided to us by the U. S. Constitution. I also feel that there should definitely be some sort of control on guns, but we should not do this at the expense of what the Founding Fathers wrote in the U. S. Constitution. As what has been previously covered in this paper the mentally ill, convicted felons, or people that have been convicted of violent crimes should be the only ones that are exempt from owning a gun, and I truly feel that this is for the safety of our citizens here in the United States. Furthermore, I think that states should not impose such restrictions and deny all of that states people the right to own a gun. This is not only a direct violation of that persons Second Amendment rights but also a violation of a person’s right to due process under the 14th amendment. Lastly, I truly believe that the extreme laws or gun confiscations are illegal under the US Constitution and these do not work to stop crimes. Reference Anonymous,  . The FBI Federal Bureau of Investigation. The Latest Stats Show a Continuing Decline in Crime Preliminary Semiannual Uniform Crime Report, January-June, 2010 (2010,  December , 20). Retrieved from http://www. bing. com/images/search? q=FBI+Crime+Rate+Reporting;view=detail;id=F22BCC735FB3184B04D1C2B36F350ED63CBD086F;first=0;FORM=IDFRIR Anonymous,  . SUPREME COURT ENDORSES NEW VIEW OF SECOND AMENDMENT Protection. (2008,  September). Criminal Justice Newsletter,3. Retrieved from http://proquest. umi. com/pqdweb? index=6;did=1646334181;SrchMode=1;sid=7;Fmt=2;VInst=PROD;VType=PQD;RQT=309;VName=PQD;TS=1322524094;clientId=74379 Lott, J. 2011, Oct 4) Chicago’s Violent Crime Rates Plummet After SCOTUS Removes Handgun Ban. Andrew Breitbart Presents BIG GOVERNMENT. Retrieved from http://biggovernment. com/jlott/2011/10/04/chicagos-violent-crime-rates-plummet-after-scotus-removes-handgun-ban/ Moran, R   (2011, September20). Crime rates continue to fall, FBI reports. McClatchy – Tribune Business News. 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